Vince has opened an expanded shop-in-shop on the second floor of the Harvey Nichols Knightsbridge location. The boutique, which moved from the third floor, opened Friday.
Spanning approximately 1,000 square feet — double the size of the previous third-floor space — the shop-in-shop features an expanded assortment of women’s apparel from the pre-fall and fall collections, designed by creative director Caroline Belhumeur.
Craig Samuelson, vice president, international at Vince, said he believes the enhanced, larger shop will provide customers with a more complete experience, immersing them in the Vince lifestyle. He said the brand has had a lot of success at Harvey Nichols over the past several seasons.
Hazel Catterall, head of women’s wear buying at Harvey Nichols, added, “Vince has done an incredible job curating their new shop-in-shop space so that it feels like a true extension of the brand. I’m confident that the modern look of the collection, coupled with the increased shop size and new location will resonate with our informed clientele.”
The shop-in-shop was designed to reflect Vince’s understated, California-inspired aesthetic and features a neutral color palette, custom plant installations and midcentury modern decor. Vince joins other brands such as Theory, Max Mara and Joseph that are already located on Harvey Nichols’ second floor.
In addition to its wholesale distribution, Vince has 44 full-price retail stores, 14 outlet stores and an e-commerce site, vince.com. The company’s products range from women’s and men’s ready-to-wear, to shoes, handbags and home.