Westwood’s Red Label women’s wear collection and her Man Label men’s wear line, which has been shown in Milan, will merge under the Vivienne Westwood label.
The move was part of an effort by the company to streamline and clarify its branding and product offer for the industry and the end-consumer.
The designer aims to present the ranges ahead of the sales period. While Westwood won’t stage a show for her spring 2017 women’s line in September, she will showcase the range to press and buyers via private appointments and look books.
The Andreas Kronthaler for Vivienne Westwood range — a unisex lineup — will continue to show in Paris on Oct. 1, while the brand’s diffusion lines Anglomania, the Worlds End collection and accessories ranges will remain under the brand’s umbrella.
“Reduce our company in size and reduce it to its essentials,” summarized Westwood. “Selling only what we love. Our whole structure will be directed by quality. Buy less, choose well, make it last. Together Andreas and I head the design teams for all lines.”
Earlier this year, Westwood added Kronthaler, her longtime design collaborator and husband, to the label of her main runway collection that she shows during Paris Fashion Week.