MILAN — Vivienne Westwood and Staff International SpA said Monday they have renewed their licensing agreement for the production and distribution of the British brand’s ready-to-wear lines, Vivienne Westwood Red Label and Vivienne Westwood Man.
The five-year renewal will begin with the fall 2014 collections. The license was first inked in 1989 and the companies said the renewal provides opportunities to develop distribution in Asia, particularly China.
“At a time in history when everything changes, this partnership with Staff International represents the continuity that is for us at the center of creative development,” said Carlo D’Amario, managing director of Vivienne Westwood.
Ubaldo Minelli, chief executive officer of Staff International, said that Vivienne Westwood is “the historical partner of Staff International, and the length of this new contract is the sign of mutual respect and fellowship that unites us. Vivienne Westwood, and Staff International have always symbolized ingenious fashion and incomparable philosophies. Such traits have led to an unparalleled and skillful persona that goes against the tide without compromise — gaining global success over the years.”
Staff International was founded in 1976 and has been controlled by Renzo Rosso’s OTB SpA — formerly known as Only The Brave Srl — since 2000.
Staff International produces and distributes 50 collections, 10 of which are shown during fashion week in Milan, Paris, London and New York. In addition to Westwood’s lines, the firm lists licenses with Maison Martin Margiela, Viktor & Rolf, Dsquared2, Marc Jacobs and Just Cavalli.
Staff closed 2012 with consolidated revenues of 300 million euros, or $384 million at average exchange. Exports accounted for 80 percent of sales. The group’s retail division comprises 120 stores worldwide and it expects to open 37 additional monobrand stores by the end of 2013.