Louis Vuitton on Wednesday opened its fourth stand-alone store in Las Vegas, a 2,550-square-foot unit at the Bellagio Resort and Casino.
This story first appeared in the July 1, 2011 issue of WWD. Subscribe Today.
With the economy expanding less quickly than initially predicted, Las Vegas’ comeback has been slowed with overbuilding and a tourism decline. But Louis Vuitton is not alone in betting on Las Vegas’ comeback. Dior, its sister brand, among others, in the LVMH Moët Hennessy Louis Vuitton stable, also operates multiple stores on the Strip.
Designed to evoke an elegant hôtel particulier in a wealthy Parisian residential district, the Bellagio unit’s tightly focused offerings include leather goods for men and women with a special focus on exotic made-to-order pieces, belts, sunglasses and other accessories.
The Bellagio store is divided into three rooms connected by a domed rotunda finished in white gold with an ornate Murano glass chandelier hanging from the ceiling. The men’s and women’s areas have their own French doors, and a balcony with patio seating offers views of the Bellagio fountains.
Vuitton’s other locations in Las Vegas — at The Crystals at CityCenter, Caesar’s Forum and The Wynn — carry accessories and other categories such as ready-to-wear, shoes, jewelry and watches.