By  on July 10, 2019

LONDON — Possessing a strong sense of identity — rather than flashing a brand name, logo or pattern — has become a priority among luxury consumers, according to a new, and unconventional, report that opted not to ask consumers the usual quantitative questions about their spending habits.

Instead, The Wednesday Report, which will be released today by the eponymous creative agency, looks more at luxury consumers’ hearts and souls, and how emotions and a sense of self are impacting consumption today.

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