LONDON – It’s the right time for Vivienne Westwood.
The British designer has entered into a worldwide licensing deal with Zeon Ltd., a subsidiary of the Herald Group, to design, market and distribute a collection of men’s and women’s watches under the Vivienne Westwood name. The collection is to launch at Baselworld in March 2011.
“Westwood is incredibly proud of her English heritage, so we are pleased to be partnering with an English company,” said Carlo D’Amario, managing director of Vivienne Westwood.
Retail prices will range from 100 pounds, or $157, to 500 pounds, or $785, and will go on sale for fall 2011. The line will initially roll out to British department and specialty stores, and will later be distributed in Europe, the U.S. and Asia.
The Herald Group is quoted on the Hong Kong stock exchange, and is one of the U.K.’s largest distributors of watches and clocks.
Zeon produces watches for brands including Fiorucci, Ingersoll and Superdry.