By  on August 21, 2017

See-now-buy-now hasn’t taken off across the board, but several of the designers who got behind the concept continue to be huge proponents.

For September, Tommy Hilfiger is taking his fashion show to London where he’ll stage a Tommy Now experiential runway show on Sept. 19 at 7 p.m. at the city’s Roundhouse concert venue, closing London Fashion Week. Once again, he will feature a see-now-buy-now collection that will be shoppable immediately following the event. The runway will have men’s looks from Hilfiger Edition, marking the first time since 2010 that men’s and women’s collections have shared the runway. The show will also feature Hilfiger Collection, the brand’s women’s wear designs, and the fall Tommy x Gigi collection, the third collaboration with model and global women’s wear ambassador Gigi Hadid.

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