Nick Wooster might be one of Lardini’s lucky stars.
This story first appeared in the October 30, 2014 issue of WWD. Subscribe Today.
For the fiscal year ended Sept. 30, the Italian men’s wear company, which last June presented its first capsule collection designed by the American fashion designer, posted revenues of 71.3 million euros, or $90.84 million at the current exchange, up about 32 percent compared with 2013.
The increased media visibility, thanks to Wooster’s cool factor, allowed the company to significantly expand its presence in the U.S. market, where the capsule is sold in 70 doors, including Bergdorf Goodman, Barneys New York and Club Monaco.
Sixty percent of Lardini’s business is now generated overseas. Its international business doubled in the last fiscal year, while the domestic market remained stable, “despite the current difficulties of the national market,” said Lardini president Andrea Lardini.
“Nick’s collection also supported the sales of the Lardini main collection,” added Lardini, who said his family’s label will showcase another capsule conceived by Wooster during the upcoming edition of Pitti Immagine Uomo in January.
According to Lardini, this commercial and branding strategy, along with the products’ high quality, are among the main reasons behind the results registered by the company in 2014.
Encouraged by these positive results, Lardini is expecting double-digit growth again next year; this growth would allow it to expand both its factory in the Marche region and its Milanese showroom, which will be enlarged to about 8,611 square feet.
The company is also planning to embrace a retail strategy that includes the opening of the brand’s first flagship in Milan, presumably by the end of 2015, Lardini said. This opening will be followed by a unit in Japan, the company’s largest market.