YNAP Group's multichannel devices

MILAN — The Yoox Net-a-porter Group said Tuesday it is adopting a policy that will exclude all items and accessories made from animal fur.

This applies to the online luxury fashion retailer’s multibrand stores Net-a-porter, Mr Porter, Yoox and The Outnet and is in line with the group’s commitment to managing environmental impact responsibly, as stated in its Sustainability Report 2016.

“The group started its journey towards creating a sustainable future back in 2009 with the launch of Yooxygen,” said Matteo James Moroni, head of sustainability at YNAP. Yooxygen was launched on Earth Day 2009 to promote sustainable fashion practices through education and collaborations.

“Since then we have made great steps. Yet there is still much more to do and we remain more focused than ever on our commitment to create a sustainable future,” he continued. “We have a strong sense of responsibility and recognize the importance of making a positive contribution to society. With a range of initiatives, partnerships and innovations, our goal is to act as an industry-wide catalyst for change.”

The implementation of the fur-free policy is developed from a longstanding relationship with The Humane Society of the United States (HSUS), Humane Society International (HSI) and Lega Anti Vivisezione (or Association Against Vivisection) (LAV).

YNAP has also joined the international Fur Free Retailer Program supported by the Fur Free Alliance, an international coalition of leading animal and environmental protection organizations worldwide.

YNAP’s Sustainability Report 2016 maps out the group’s commitment to managing and reducing the social and environmental impacts of the business, collaborating with brands and suppliers to improve practices. Since 2009, Yoox has been promoting sustainable e-commerce packaging, first introducing the Ecobox, using 100 percent recyclable materials, and in April this year, it launched a partnership for sustainable fashion with Parsons School of Design in New York, as reported.

YNAP is a member of the United Nations Global Compact and the only fashion e-commerce company part of RE100, a shared international commitment by the world’s leading companies to 100 percent renewable power by 2020. The group’s new buildings are sustainable. For example, the new In-Season logistics hub in Milan is being built toward achieving an “excellent” level of BREEAM sustainable building certification.

Yoox was founded in 2000 by Federico Marchetti, who spearheaded the merger of the company with the Net-a-porter Group in 2015. In 2016, YNAP revenues rose 12.4 percent to 1.87 billion euros, or $2.05 billion at average exchange rates, compared with the previous year.

Last week, Marchetti, who is chief executive officer of YNAP, was named Cavaliere del Lavoro (or Knight of Labour), one of the highest recognitions bestowed by the president of the Italian Republic, currently Sergio Mattarella, on Italian entrepreneurs who have distinguished themselves in different sectors of the economy and contribute to social development, employment, technology and the growth of “Made in Italy.”

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