PARIS — Francesca Bellettini, chief executive officer of Saint Laurent, has reconfigured her communications department as the French house awaits the first collections of its new creative director, Anthony Vaccarello.
Cédric Charbit, who joined YSL in 2011 as director of product strategy, has been promoted to executive vice president of marketing and product. He is also worldwide communications director, according to a spokesman for Kering, parent of YSL, Gucci, Bottega Veneta and other luxury and sporting goods brands.
Charbit assumes a role with the same responsibilities Bellettini held at Bottega Veneta — overseeing all aspects of merchandising, visual display and communication — before she took the management helm of YSL in 2013.
Charbit reports to Bellettini. Before YSL, he was deputy general manager at Emilio Pucci. Previously, the Frenchman held management roles in retail — as general merchandise manager for women’s wear at Harrods in London and Printemps in Paris.
Bellettini has also named Philippe Contini associate worldwide communication director. He joins YSL from Dior Homme and reports to Charbit.
Following the artistic direction set by Vaccarello, Contini is to manage image, advertising and media, events, VIP and digital communication functions.
It’s a homecoming for Contini, who had spent about a decade at YSL, rising to director of image under designer Stefano Pilati, in charge of visual merchandising, corporate image and fashion shows and special events.
For the past four years, he has been deputy communications director at Dior Homme. The succession plan at Dior could not immediately be learned.
Charbit is also to manage worldwide public relations on an interim basis.
Vaccarello is to show his first collection for Saint Laurent this fall for the spring-summer 2017 season. In April, the 36-year-old Belgian succeeded Hedi Slimane at the helm of the storied fashion house. Slimane, who was Saint Laurent’s creative and image director, exited at the end of what Kering described as his “four-year mission.”