It might be better than you expected.

This summer, one-piece suits have eclipsed the bikini. Sales boom as women “take back” their sexuality at the beach, preferring the one piece’s comfort, greater modesty and novel designs.

The movement goes hand-in-hand with ethical and sustainable good practices businesses have adopted.

The big brands are jumping into swim while shoppers are opting for ever-more-playful styles.

Targeting untapped potential, the site is more localized, with added languages, currencies and payment methods.

Swimsuit trends through the decades.

The digital-native brand is going down a nontraditional path.

Reformation’s former chief operating officer already knew how to build a digital brand; she just wanted to take the plunge into swimwear.

Tropic of C’s initial lineup does double duty as sophisticated fashion basics for the summer months.

Extravagance, imagination, craftsmanship and now, integrated technology — it’s enough to make the head spin. WWD looks at some of the fall season’s special moments on the runway and off.

The racer hosted his first Tommy x Lewis event at the brand’s Regent Street store and used the opportunity to speak about his first steps in fashion, his love of vintage and need for self-expression.

An oppositional movement to poppy Instagram fashions sees Tokyo-ites wearing head-to-toe black.

German designer scene still needs to create critical mass in a commercially dominated market.

The designer is no longer affiliated with the brand, which dropped off the Paris Fashion Week calendar after going into receivership.

A six-week pop-up launches July 16.