Staying in has ramped up sleepwear sales — and style.⁣ ⁣ While consumers once sought out transitional activewear to take them from the gym to the office, many are now counting on sleepwear to take them from the sheets to the Zoom screen.⁣ ⁣ With the increasingly blurred line between working from home or living at work, or simply staying in more than going out, pajamas are performing double duty, which means brands are looking to cater to new needs, whether through fashion or function — or both. New sleepwear lines are now hitting the market with greater frequency and demand for pajamas is expected to swell in coming months.⁣ “Cozy categories (which include sweatshirts, sweatpants, active bottoms, sleep and socks) are expected to capture 31 percent of spend this holiday season, up from 26 percent in 2019, connecting with our sense of security,” Maria Rugolo, NPD director and industry analyst of fashion apparel, told WWD.⁣ ⁣ What people sleep in has evolved over the years, moving from undergarments worn to bed to sleepwear as a category in its own right. Throughout that time, pajama styles have shifted along the spectrum between formal and casual and fashionable to dowdy.⁣ ⁣ Tap the link in bio for more. ⁣ ⁣ Report: @tararielle 📸: @lefevrediary

Bye-bye runs. @Sheertex “unbreakable” tights are made of the same polymers used in bulletproof vests and climbing equipment. Katherine Homuth, whose background is in technology, founded Sheertex because of a hole she found in the market: rip-proof stocking. “How do we have self-driving cars, or space travel, but there’s not a pair of pantyhose that can make it more than one or two wears?” said Homuth, who acts as chief executive officer of the company. “It just didn’t make sense to me how something so seemingly simple was not solved.” “They’re literally unbreakable in human hands,” continued Homuth, who founded Sheertex in early 2017. In fact, every order of the pantyhose comes with a break-proof test kit. “So customers can kind of go crazy experiencing the strength [of the material] and testing its limits before they wear their pair,” Homuth told WWD. Tap the link in bio for more. Report: @kellieautumn

With one week left to go until Election Day, fashion players are making a final push to get out the vote in what may be one of the most pivotal elections in recent history. This election season inspired a revived conversation about the value of voting and a cultural shift in communicating that message led, in part, by a swell of vote fashion. From Ts to masks to Christian Siriano’s redefinition of a "statement dress" for spring 2021, emblazoned with the word "vote" — fashion has been doing its part to spread the message that beyond a civic duty, voting in this election could impact what’s in store for the industry and the fundamental rights of the people within it. The verdict is out on whether vote merchandise is actually driving votes, but with celebrities’ and influencers’ steady social posts featuring the latest sock or sneaker or slip-on loafer, vote fashion is, at the very least, inviting a conversation. "The fashion industry is made up of women, immigrants, LGBTQ-plus people, people of color, and other groups whose fundamental rights are on the line this election. Voting is always important, but now more than ever we need to vote to defend the rights of all Americans and restore decency to the presidency," said Jim Kuerschner, president of @Kule, who is seen above. At the link in bio, WWD asked the purveyors of the recent months’ most popular merchandise to weigh in on what this election means for fashion. Report: @tararielle