Houses including Chanel and Dior are ramping up efforts to cater to the summer crowd with in-season merchandise and exotic pop-up locations.
The big brands are jumping into swim while shoppers are opting for ever-more-playful styles.
Targeting untapped potential, the site is more localized, with added languages, currencies and payment methods.
The digital-native brand is going down a nontraditional path.
The racer hosted his first Tommy x Lewis event at the brand’s Regent Street store and used the opportunity to speak about his first steps in fashion, his love of vintage and need for self-expression.