Girl power is definitely not just a claim when talking about Giorgia Tordini and Gilda Ambrosio. This duo is showing how to transform social media influence into serious business. While continuing to collaborate with luxury companies on digital activities, Tordini and Ambrosio in 2016 launched The Attico, now one of the coolest fashion brands around.
With their flamboyant collections, charming presentations at Milan Fashion Week and their online visibility, these two girls recently caught the attention of Moncler chief Remo Ruffini, who in October acquired 49 percent of the brand trough a new vehicle called Archive Srl.
“Since the beginning, we have always thought big and now we have the chance to realize bigger projects because of this investment,” said Tordini. “It’s starting a new phase for the brand and we are now creating a structure to support the growth.”
With dresses and separates embellished with embroideries, sequins and feathers, The Attico has succeeded in developing a wholesale network of 150 clients, who are also appreciating the brand’s range of shoes.
“This is a category that we definitely want to enlarge,” said Tordini, who cited eyewear, fragrances and swimwear as possible brand extensions.
While a plan for the future has not been fully developed, the brand’s creative directors hope to bring The Attico on the catwalk — “to host a runway show, but not a traditional one: à la Attico,” Tordini said. They are also eyeing the opening of their first boutique.