By  on November 29, 2018

Jed Stiller and John McPheters, the cofounders of Stadium Goods, a sneaker and apparel marketplace, have helped re-brand the sneaker reselling experience. What was once a niche category targeted to sneaker connoisseurs is now a big business with a growing reach.

Stiller and McPheters started in 2015 by opening a slick, 3,000-square-foot shop in New York with two separate entrances — one for sellers on Canal Street and one for customers on Howard. But they’ve since expanded Stadium Goods into a variety of digital spaces including eBay, Farfetch, Zalando and Tmall’s Alibaba.

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