The Los Angeles denim resource 4Whatitsworth Inc. this month named three new staffers.
Looking to revamp its Tyte junior jeans line, the company has named a new design team. Tanya Teichner, formerly of Bisou Bisou, was named vice president of design and Armini Petrosyan, last of XOXO, was named lead bottoms designer.
They both report to Alden Halpern, president and chief executive of 4Whatitsworth Inc., parent of the Tyte brand.
Teichner has over a decade of experience in the industry. Prior to her two-year stint as dress designer at Bisou Bisou, she worked at ABS by Allen B. Schwartz and Safety Clothing Co.
The new team plans to bring the collection a young contemporary edge, a movement from the junior styles of the past. Teichner described her direction for the summer 2004 collection as clean with attention to detail. Updates planned for the brand include a new and identifiable back pocket detail, the introduction of color in denim as well as prints and a line of premium jeans under the Tyte label.
The company has also named Glenn Mance division president for the Beau Dawson label. He is responsible for sales, merchandising and design for the brand. He also reports to Halpern.
Mance has 20 years of experience in the apparel industry. Prior to Beau Dawson, Mance was vice president of design and merchandising at Caribbean Joe, a division of Apparel Holdings Group.
He has also had stints at Leon Max, Kikit and Nantucket Inc.
Under Mance, the Beau Dawson brand will be separated into three divisions: Beau Dawson, Beau Dawson Jeanswear and Beau Dawson Haberdashery. The Beau Dawson division will utilize non-denim fabrics in traditional jeans styling with wholesale price points of $75 to $90. The Beau Dawson Jeanswear division will continue as a contemporary denim resource at wholesale price points of $40 to $55. Finally, Mance plans to introduce a high-end collection of ladies’ pants marked by men’s wear construction in wool and cashmere novelty patterns. This division will be called Beau Dawson Haberdashery and wholesale price points will start at $120. The Haberdashery division is set to bow in fall 2004.