By  on December 1, 2017

PARIS — When the Hong Kong retailer I.T Ltd. bought the Japanese label A Bathing Ape six years ago, the move symbolized the growing weight of Asia for fashion-related M&A activity.

Now, the upscale streetwear brand — known for its cult-like following — is setting up its first store in France. The new Bape store is both a response to demand from French consumers and an effort to fortify local legitimacy for the label in France, explained Billy Choi, chief executive of the brand’s parent company Nowhere Co., and Guillaume Pats, a Galeries Lafayette executive charged with directing the brand in France.

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