LOS ANGELES — Citizens of Humanity has added to its population. New York designer Noam Hanoch has joined the Vernon, Calif.-based denim label, reporting to co-founder and head designer Jerome Dahan.

This story first appeared in the March 19, 2003 issue of WWD. Subscribe Today.

Hanoch, a graduate of New York’s Traphagen School of Fashion Design and owner of the contemporary line Rouge, plans to close the $1 million firm and relocate to Los Angeles for his new position. He will work on the company’s growing collection, including tops and jackets.

Launched last month at the Fashion Coterie trade show in New York, executives said Citizens of Humanity has booked about $5 million in orders from specialty and better department stores, including Colette in Paris and Barneys New York, with plans to reach $25 million in first-year sales. Recently, it signed a licensing deal for knit tops with City of Industry, Calif.-based Swat Fame Inc., according to co-founder Michael Glasser.

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