NEW YORK — To celebrate its 75 years in the fashion jewelry business, Monet is turning to its archives and taking inspiration from the past with a new brand, Estate by Monet.
“We had a great idea to take a wonderfully classic-meets-modern brand like Monet to another level,” said Ed Bucciarelli, group president of Liz Claiborne Accessories and Cosmetics Group, which acquired Monet in 2000.
The brand’s fall collection combines Victorian-era details with contemporary shapes of earrings, bracelets, necklaces and brooches.
“It’s inspired by the vintage [jewelry] you see on the red carpet,” said Bucciarelli, who cited Nicole Kidman’s tendency to wear estate jewelry on the red carpet as setting a popular trend.
The collection is mostly done in blackened brass metal and hematite stones for an antique look. Earring styles range from gray crystal drop earrings on a lever back, bedecked with a crystal scalloped bezel, to oversized blackened-brass teardrop hoop earrings that have intricate ruffle detailing at the side.
Necklaces are bold but feminine, such as the chunky necklace of “dirty crystal,” divided by gray crystal encrusted beads. Brooches look like heirloom pieces, whether it be a “bouquet” of gold flowers with seed-pearl buds or a rose brooch with fine details on its back.
“The beauty is in the detail, which brings the value of the product up,” said Bucciarelli. “We emulated fine jewelry techniques.”
The fall collection includes 123 and wholesales from $25 to $105, 25 percent more than Monet’s prices. Estate by Monet will be limited to top department store doors initially, in July. .
Estate by Monet will be positioned in stores alongside Givenchy and Judith Jack designer islands, as opposed to the fashion jewelry counter, where Monet typically sits.
In coming months, the brand will offer limited editions of styles from Monet’s archives in celebration of its anniversary.