SHORT HILLS, N.J. — Black-tie events can be slow and stuffy, but that was hardly the case at a recent Neiman Marcus party here.
This story first appeared in the November 26, 2003 issue of WWD. Subscribe Today.
Neiman’s branch in the Mall at Short Hills — among the luxury chain’s best performers — staged a blowout Nov. 8, with go-go dancers gyrating atop pedestals, Smokey Robinson crooning his golden oldies and a bacchanalian buffet, all to benefit The Susan G. Komen Breast Cancer Foundation, North Jersey Affiliate.
The annual event, known as the Pink Tie Ball, also featured a live auction offering travel adventure packages, with Joe Piscopo assisting, and a silent auction with luxury items sold at Neiman’s. All the action, from the dancing to the bidding, was simulcast on flat screen monitors.
The Pink Tie Ball raised a record $1.6 million and attracted more than 1,300 guests, including 150 cancer survivors who accessorized with pink roses on their wrists.