Agate, pearl and green tourmaline charms.

Most lucky charms cost less than a dollar and are dispensed from dime-store vending machines. Prince Dimitri's, however, are not.<BR><BR>The New York-based jeweler has introduced a line of watch charms made from precious materials. They range from...

Most lucky charms cost less than a dollar and are dispensed from dime-store vending machines. Prince Dimitri’s, however, are not.

The New York-based jeweler has introduced a line of watch charms made from precious materials. They range from $400 for a gemstone bauble to $1,400 for a pearl charm with diamond detailing.

“It’s the new look of luck,” he said.

The well-connected designer came up with the idea after a friend of his got one of her many bangles and bracelets caught on her watch.

“It looked like these charms and the idea just popped into my head,” he said. “My number-one friend wearing it right now is Sarah Ferguson, the Duchess of York.”

The charms come in a variety of gemstones, with either gold or diamond polkadots. They also can be custom-ordered. Dimitri recently created a lapis lazuli charm to match the blue dial on a customer’s Rolex. Shipments have arrived to Neiman Marcus in San Francisco and will slowly be delivered to other locations.

The charms fit loosely over a metal bracelet or leather watch strap, but customers should not be worried about losing stones if they’re flung around. Dimitri admitted he did recently break one of his charms by shoving his hand too quickly into his pocket, but insisted that his friends have not had any problems.

This story first appeared in the May 23, 2005 issue of WWD. Subscribe Today.

load comments
blog comments powered by Disqus