NEW YORK — Hattie Whitehead just can’t sit still.
The retail maven is opening her latest store in Palm Beach, Fla., and naming it Tuberose after the flower that is an ingredient in many successful perfumes, Whitehead said.
However, the Tuberose store will focus on clothes, not beauty, with collections such as Sonia Rykiel, Gianfranco Ferré, Zandra Rhodes, Antonio Fusco and Andrew Gn.
The 2,500-square-foot shop is located in The Esplanade shopping center on Worth Avenue, a development that’s anchored by Saks Fifth Avenue.
The space was formerly a franchised Sonia Rykiel shop owned by Whitehead, but is being renovated for a Monday opening. Whitehead said she expects the store to do $1,000 per square foot in sales.
Whitehead said the concentration of wealth in Palm Beach makes it the perfect location for a specialty store with high-end collections.
“I’m doing a mélange of designers,” Whitehead said. “My focus isn’t just on the designer, but how it all works together.”
Whitehead used to run five eponymous boutiques, was director of couture at Neiman Marcus and later president of Elizabeth Arden.