When Rebecca Moses first began her quest to create a leather goods and lifestyle collection for Pineider last season, she drew parallels between the art of writing and the art of living. Now she’s having some fun with those equations.
This story first appeared in the March 4, 2003 issue of WWD. Subscribe Today.
“I wanted to look at it in a satirical way — people who live to write,” she said. So each room of Pineider’s Via Manzoni shop features a different scene of mannequins, dressed in paper clothing — from a French maid jotting down a list of her household duties to the socialite penning thank-you notes to a pair of romance novelists pondering the plot of their next masterpiece.
These characters set the mood for the store, which is packed with such household items as leather-capped wicker-basket stools, handstitched keepsake boxes and buffalo-horn picture frames. One room seems to best sum up Moses’ vision of blending the literary into every aspect of life — the corner dedicated to gifts suitable for children just discovering the joys of reading and writing. “It’s important for mothers to teach their children how to write and that not everything should be done on a computer,” she said.
Moses has also revisited some of Pineider’s classic, timeless pieces — the tri-bag, a buffalo-skin carryall, and a fun series of totes with envelope-shaped pockets — and reworked them in fresh colors such as white, turquoise and reddish-brown. The designer interjected a bit of funk here and there, too, as in a leopard-print desk set.
In addition to the firm’s own boutiques, the collection is also sold at Bergdorf Goodman and Neiman Marcus.