Adidas and Yohji Yamamoto have extended their Y-3 collaboration until 2010.
Terms of the deal between the German athletic giant and Japanese fashion designer were not disclosed. The contract had been set to expire next year.
The cobranded line for men and women, now in its ninth season, includes fashion-forward sportswear with wholesale prices ranging from about $15 to $300 for accessories, $45 to $675 for apparel and $90 to $275 for footwear.
The company declined to give sales figures for the collection, but said Y-3 has doubled its sales season on season. When the brand launched in October 2002, the partners said they thought it could become a $300 million business in five to 10 years.
“Our relationship with Yohji Yamamoto has exceeded all expectations,” Hermann Deininger, creative director of the Adidas global brand, said. “Together, our challenge was to create a product that did not exist in the world before, and we have succeeded in being the originators of a new market segment.”
Adidas is looking into opening new product categories for Y-3 and further developing key areas, including accessories and women’s apparel and footwear, according to Deininger.
“There is a constant exchange of cultural influences,” he said. “Both Yohji Yamamoto’s design aesthetic and Adidas’ expertise in technology have made this collaboration that much more successful. The result is a collection that is out of the ordinary, innovative yet wearable, and continues to evolve with every season.”
The line has had limited distribution in 500 doors worldwide, including monobrand stores, shop-in-shops and its Tokyo flagship. Y-3 will maintain exclusive distribution, but will also focus on strengthening retail relationships and opening additional monobrand stores and shop-in-shops in capitals in Europe, the U.S. and Asia. The brand was carried in about 150 stores in Europe and 20 in the U.S. when it first launched four years ago.
Yamamoto, who is creative director, and Adidas first collaborated for the designer’s fall 2001 collection, which featured co-branded sneakers. More than 50,000 pairs were sold.
“Adidas is a very personal inspiration to me,” Yamamoto, who was not available for comment, said in a statement. “It has enriched my creative life. The future holds great expectations.”
Y-3’s spring 2007 show is next Wednesday during New York Fashion Week.