NEW YORK — Bride’s, Modern Bride and Modern Bride Connections will move under the Fairchild Publications umbrella as part of a restructuring within parent company Advance Publications Inc.
The bridal titles, previously part of Condé Nast, will form a new unit that also will include Fairchild’s Elegant Bride, with publishers reporting to president and chief executive officer Mary Berner and editors reporting to chairman and editorial director Patrick McCarthy.
Condé Nast president and chief executive officer Charles Townsend said the decision to house the bridal titles at Fairchild (which owns WWD) rather than Condé Nast came down to resources.
“Condé Nast has a fairly full roster between existing titles and developing titles,” he said. “We have certain limitations on management’s ability to pay attention to the full breadth of the roster. At Fairchild, we have just the opposite — a rather limited roster and an abundance of talented management.”
Berner, in a statement, said, “Fairchild is ideally situated to be the home for the new integrated bridal group. Fairchild is already handling classified advertising sales for all the bridal magazines, and when we launched Elegant Bride, the Condé Nast Bridal Group’s internet division created ElegantBride.com for us. The success of these integration steps represents only a fraction of the potential that we will have when we put together all our bridal assets under one roof.”
Meanwhile, Townsend flatly rejected recent rumors that a broader reorganization involving the creation of new group publisher positions is in the works at Condé Nast. “Many people have been speculating, incorrectly, that we would create new divisions within Condé Nast. We already have divisions. We don’t need any more,” he said.
He also addressed his recent decision to replace Glamour publisher Suzanne Grimes with William Wackerman, formerly publisher of Fairchild’s Details. “I was really dissatisfied with the direction of the title, and I felt new leadership was required to turn it in the right direction,” he said.
Condé Nast acquired Modern Bride from Primedia for $52 million in January 2002. In July of last year, Fairchild bought Elegant Bride from Pace Communications for an undisclosed sum. The title was relaunched in March.
— Jeff Bercovici