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Alejandra Echeverría went on a quest to create the perfect T-shirt. “I wanted something timeless and refined and could not find it on the market,” she explained. The Parsons graduate spent over a year developing the concept, resulting in Frances de Lourdes — which comes from her mother’s and father’s middle names.

The line consists of eight styles — from tanks to classic crew necks — made of Italian cashmere and silk. “These classic pieces are designed to become the new essentials,” says Echeverría, “made with care for the modern woman who wants something luxe that feels personal and special.”

Prices range from $190 to $340 for a long sleeve and it’s only sold on their site as of now, with hopes to open it up to wholesale by next spring. “We’re looking to work with stores that have close relationships with their customers and also whose customers may be less likely to find us online.”

Echeverría hopes to expand the categories into a full collection overtime. “We’ll do it slowly and add categories purposefully, where we feel we can offer something fresh. The T-shirts are really the starting point for that and I think will always be a key part of our customer’s wardrobe.”

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