MILAN — Behind the new label Alexa Fairchild is a family project.
“Alexa has always been very drawn to fashion, as you can imagine — she grew up in it, she came to fashion shows, she was exposed and we had all different Fairchild generations talking about fashion constantly,” explained her mother Erin Fairchild, co-managing director and chief marketing officer, of her daughter, the granddaughter of legendary WWD chairman and editorial director John B. Fairchild. “We asked ourselves, how do we change the value chain? We are trying to break the system in a positive way, and it’s important to have a clear point of view.”
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion