Adidas did not respond to a request for comment and a spokesperson for Wang said they cannot comment on rumors. But it’s said the companies plan to reveal their collaboration after Wang’s show during New York Fashion Week, where he has taken the 9 p.m. slot on Sept. 10. Presumably a party will follow the runway show.
Wang would be the latest addition to Adidas’ growing cache of designer collaborators, which includes Stella McCartney, Raf Simons, Rick Owens, Yohji Yamamoto and Kanye West. Many of these relationships are longstanding. McCartney first partnered with Adidas in 2004. Yamamoto initially approached the German athletic company for his fall 2001 collection, which featured co-branded sneakers. The following year, Adidas launched Y-3 with Yamamoto, and in April expanded the collection with Y-3 Sport, a line of urban sportswear for men and women. Noted gym buff Owens began working with Adidas in 2013, the same year Simons introduced his limited-edition men’s line of Adidas sneakers that now includes his versions of Adidas’ classic Stan Smith.
Then there’s West, who began working with Adidas in late 2013 when he switched from Nike in a wide-ranging deal that eventually yielded his much ballyhooed Yeezy collection for fall 2015. Last month, Adidas and West revealed they were beefing up their partnership with Adidas + Kanye West, “a Yeezy-branded entity creating footwear, apparel and accessories for all genders across street and sport.” There’s no timeline for the project, but it will include performance wear.
It’s not a quantum leap for Wang to team with Adidas. His brand is rooted in the sporty street sensibility that’s not a far cry from the Adidas Originals ethos. Lest anyone forget, the nature of Wang’s 2014 H&M collaboration was purely athletic-driven, and his spring 2015 collection, inspired by sneakerheads, featured a series of looks that were essentially ready-to-wear versions of the classic green and white Stan Smith sneakers.