Considering that the scope of products that have fallen under Alexander Wang’s design purview at one point or another include lighter cases, “do not disturb” door signs, bottle openers, travel neck pillows and canteens — all as part of his Objects collection — it’s almost unbelievable that the designer is only launching a proper jewelry collection now.
“I always wanted to do jewelry, but I never felt like I had the opportunity. I’ve had my hands quite full,” Wang told WWD. “But I really got exposed to it when I went to Balenciaga and I really enjoyed the process.”
He introduced a small, three-piece collection of chunky, bike chain earrings and a necklace with a lock, as well as a lock cuff, on his spring runway and has expanded the range for pre-fall to include a pill-inspired assortment. Wang previously had dabbled in jewelry for his brand via collaborations with Gaia Repossi and Betony Vernon. “That was more of me submitting an idea and they would handle the whole process, working with artisans,” said Wang, whereas at Balenciaga, he was involved from sketch to production and pricing. “I really got a hand on it in Paris,” he said. “We were really successful with the jewelry that I did [at Balenciaga].”
Indeed, Wang made a major jewelry statement with the outsize pearl earrings, ear cuffs and delicate, daggerlike brooches in his fall 2015 Balenciaga collection. The Alexander Wang jewelry is a natural extension of the tough/chic hardware treatments used consistently as details in his own collection for years, whether on the Rocky bag group or the ready-to-wear. Produced in Italy, the chain pieces are brass-plated in palladium and the locks are brass-plated in 24-karat gold. Prices start at $295 for earrings and go up to $525 for the double lock necklace.
Wang didn’t disclose sales projections, but said, “From what [jewelry] represented in terms of business at my previous employer, I feel it can definitely play a significant part in my offering.”
Alexander Wang jewelry launches on alexanderwang.com and in Alexander Wang stores mid December and will expand to Net-a-Porter, Joyce HK, Mytheresa.com in March.