Y/Project Scoops 2017 ANDAM Grand Prize

PARIS — René Célestin, most frequently seen at fashion shows wearing a headset and a calm expression, will soon be wearing a new hat: The founder of fashion show production firm OBO, Célestin is among four new jurors conscripted to select the winner of the 2018 ANDAM prize.

The other additions are Xavier Clergerie, founder of the Paris trade show Première Classe Tuileries; Joseph Ghosn, editorial director of Grazia France, and Marc Goehring, fashion director of Berlin-based magazine 032c.

“To develop and establish success, a fashion label must promote creativity at every level: research, design, branding, image-making and business intelligence,” according to Célestin, whose clients include Victoria’s Secret, Elie Saab, Altuzarra and Cartier.

The jury for one of France’s oldest and most prestigious fashion prizes is to identify the finalists by mid-May. The chosen designers are to present their work to the jury on June 29, with winners selected based on their creative vision and business plans.

OBO and Première Classe Tuileries also recently joined the consortium of sponsors of the prize alongside companies including Chanel, LVMH Moët Hennessy Louis Vuitton, Galeries Lafayette and Swarovski, as reported.

Now in its 29th edition, ANDAM offers four prizes: the main award, which comes with 250,000 euros in cash; the Creative Label Prize, valued at 100,000 euros; the Accessories Award, with a grant of 50,000 euros, and the Fashion Innovation Prize, endowed with 30,000 euros.

Founded by Nathalie Dufour, under the initiative of the French Ministry of Culture and the DEFI, ANDAM (National Association for the Development of the Fashion Arts, in English) rewards and helps promising designers in developing their brands from Paris.

Last month, ANDAM revealed that Pierre-Yves Roussel, the former head of the Fashion Group at LVMH and a member of French company’s executive board, was the designated mentor of this year’s winner of the main prize.

The mentorship spans two years of guidance on matters including financial, legal, marketing, communications and production.

The 2018 jury consist of 24 members, including François-Henri Pinault, chairman and chief executive officer of Kering; Renzo Rosso, Diesel founder and president of OTB; John Demsey, group president of Estée Lauder Cos. Inc.; Francesca Bellettini, president and ceo of Saint Laurent, and Bruno Pavlovsky, president of Chanel fashion.

Glenn Martens of Y/Project was the winner of the 2017 grand prize.

ANDAM has been a springboard for an array of designers who went on to achieve international recognition, including Martin Margiela, Viktor & Rolf, Christophe Lemaire and Jeremy Scott.

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