PARIS — Umit Benan, the designer known for cinematic catwalk shows featuring non-professional models, is among the five nominees for the 2015 ANDAM Fashion Award.
The others vying for the annual prize are Japanese brand Anrealage, tailoring specialist Pallas Paris, streetwear label Pigalle Paris and Vêtements, the Paris-based collective headed by Demna Gvasalia, formerly of Louis Vuitton and Maison Martin Margiela.
The winner will be chosen by a panel of 29 judges on July 3. The prize includes a cash component of 250,000 euros, or around $275,000 at current exchange, along with a year of mentoring from Bruno Pavlovsky, president of global fashion at Chanel.
The prize package also includes an exclusive collaboration with online retailer thecorner.com, plus 10,000 euros, or $11,000, worth of crystals from Swarovski.
Founded in 1989 by Nathalie Dufour, with the support of the French culture and industry ministries and with former Yves Saint Laurent couture boss Pierre Bergé as president, ANDAM has been a springboard for an array of designers who went on to achieve international recognition, including Margiela, Viktor & Rolf, Christophe Lemaire, Jeremy Scott, Gareth Pugh and, most recently, Iris Van Herpen.
The prize is also seen as a vehicle to attract talented designers of any nationality to set up shop in Paris, a hub of specialty ateliers and a beacon for international press and buyers.
“The selection of finalists for the 26th edition of the ANDAM fashion award is rich with talent,” said Pavlovsky. “The ANDAM’s role is to reveal, reward and accompany them. Sponsoring a new talent, helping him/her to set up for the long-term in Paris, giving access to know-how, serving his/her creativity, all of this is part of our mission,” he added.
ANDAM as well named four finalists for its First Collections prize, valued at 90,000 euros, or $99,000. They are Etienne Deroeux, Gauchère, Jour/ne and Léa Peckre, with the winner also receiving a commercial and strategic mentorship from the Tomorrow showroom, and an exclusive space in Galeries Lafayette’s flagship store in Paris to present two collections.
ANDAM, the French acronym for the National Association for the Development of the Fashion Arts, shortlisted three brands for its Accessories Prize, which comes with a cash endowment of 30,000 euros, or $33,000. They are Charlotte Chesnais, Hugo Matha and Annelise Michelson.
The winner will be mentored by Nadja Swarovski, a member of the company’s executive board, for one year.