New York streetwear brand Felt and Los Angeles label Carrots by Anwar Carrots have collaborated on a three-part capsule, merging the two brands’ graphics for an edited offering of wardrobe basics.
Felt founder Kristian Acosta and Anwar Carrots of Carrots had the capsule in the works for the past couple years, waiting for the right time to drop it. The next collection is due out in the summer with the two considering creating pieces specifically for the Japanese market and others for the U.S.
Acosta cited a general personal liking by both him and Carrots as the reason for the capsule’s initial exclusive launch at Freak’s Store in Japan.
The range consists of three T-shirts, one long-sleeve shirt and one hoodie, retailing from $42 to $128. The next release will expand to include track suits along with accessories, such as book bags and totes.
Carrots has been on a tear recently with a variety of collaborations that have taken him across industries, including the bottled water brand Evian and a future collaboration with London-based Pendleton for home goods. That’s in addition to work with apparel and retail industry companies such as Champion, K-Swiss, Japanese label Girls Don’t Cry and Guess.
Acosta, who first created the idea for his brand — the name stands for “For Every Living Thing” — some six years ago, initially began with a concept but didn’t sell product for the first couple years seeing the brand as simply a means of expressing himself and having something for him and his friends.
“I wanted to have a secret handshake with my friends,” he put it of the brand’s impetus.
Four years now in the market pegs the brand in more than 40 accounts, including Opening Ceremony, Nubian Tokyo and Nous Paris. The brand’s first account was the Chicago concept store Fat Tiger Workshop, owned by designer Joseph Robinson, better known in the market as Joe Freshgoods.