MILAN — “I’m really a person that doesn’t like to be glorified by an event on a stage,” Giorgio Armani said just days before departing for his weeklong New York trip. “I rather have my product speak for itself.”

A hefty batch of celebrity clients doesn’t hurt either, as a glance at the designer’s schedule reveals. Here’s a rundown of the events:

Tuesday: Armani hosts a breakfast with top interior designers and editors at his Armani Casa store in SoHo.

The designer will show his spring collection at Pier 94. Guests should number about 2,000, including glitterati such as Robert De Niro, Glenn Close, Kim Cattrall, Wyclef Jean, Q-Tip, Martin Scorsese, Ricky Martin, Mena Suvari and new Armani ambassador, Japanese actress Koyuki Kato. Another 1,000 guests are invited to an A|X Armani Exchange after party co-sponsored by Paper magazine and will feature a performance by up-and-coming R&B artist John Legend.

Wednesday: Vanity Fair editor in chief Graydon Carter will honor the designer with a dinner to fete photography book “Oscar Night: 75 Years of Hollywood Parties.” The pair worked on the book together and Armani wrote the forward.

Thursday: Armani, accompanied by Glenn Close, will sign copies of the Oscar book at Bergdorf Goodman.

Armani ambassador Eugenia Silva will host a benefit lunch at the Giorgio Armani store on Madison Avenue for 40 of her friends and donate a portion of the proceeds to the American Museum of Natural History.

In the evening, Armani will pick up The Fashion Group International’s Superstar award, which will be presented by Michelle Pfeiffer and Scorsese. Usher, a recent Armani convert, will sit at Armani’s table during the event. Mario Testino just photographed Pfeiffer in Los Angeles as a side advertising campaign for the spring season.

— A.K.

This story first appeared in the October 25, 2004 issue of WWD. Subscribe Today.