Barely a month after the Italian designer opened an Armani Casa home store on the Boulevard Saint Germain, Armani said Wednesday that he would inaugurate an Armani Collezioni unit here in early March.
The 5,300-square-foot, two-level shop, designed by architect Claudio Silvestrin, will be at 41 Avenue Georges V. It replaces a bank and is near the high-traffic Champs Elysees as well as the five-star Four Seasons George V hotel.
“Opening our first Armani Collezioni shop in Paris is part of our current strategy, which aims to reinforce and differentiate our various lines,” Armani said in a statement. “The new store equally reflects our global sales strategy in that its architecture will highlight the collection in a modern and accessible environment.”
The Collezioni store, Armani’s fourth location in Paris, will sell men’s and women’s clothes, accessories and fragrances. The company has two Emporio Armani stores, a Giorgio Armani boutique for the top black-label line, and the new Casa unit. Once open, it will bring to nine the number of freestanding Collezioni stores in the world.
The Armani opening headlines a spate of retail openings early this year.
Marni, the Italian fashion firm, plans to christen its first store here, on the upscale Avenue Montaigne, on Jan. 21, with the Prada-owned luxury shoemaker, Church, and luxury men’s and women’s clothier, Loro Piana, following soon thereafter with units on the Rue Saint Honore. Also, denim firm Marithe & Francois Girbaud is slated to open a store on the Left Bank, on the Rue du Cherche Midi, in February.