MILAN — The Armani Group has promoted Gianni Gerbotto to managing director of Giorgio Armani SpA.

When Gerbotto, 53, joined the Armani Group in 1999 as deputy managing director with responsibility for finance and operations, legal affairs, licensing and corporate development, he worked under Giuseppe (Pino) Brusone. Now, he succeeds Brusone, who left Armani in March 2000 and has since landed at the helm of Donna Karan International under the LVMH umbrella.

“The appointment of Gerbotto as managing director is part of our continuing focus on strengthening the company’s management structure,” said Giorgio Armani. “Building a team of expert managers covering each of the principal operating areas of this diverse and complex group is one of our primary business objectives.”

Retail is a prime area for Armani. Today, the designer will inaugurate a new flagship in Florence. The boutique, on the tony Via Tornabuoni, replaces an existing one nearby because it’s a better space.

The 4,860-square-foot store, decorated with St. Maximin cream-colored stone and Macassar ebony fixtures and furniture, reflects what the designer calls his new “modern, accessible and timeless” look for the stores.

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