NEW YORK — Avon said Thursday it had realigned its international operations, following last week’s promotion of Jose Ferreira to chief operating officer of international and new business development.
Ferreira, formerly executive vice president in charge of Europe, Asia and Africa, will now oversee four newly appointed operating business unit leaders.
Fernando Lezama, formerly president of Avon’s Latin American business, will now head the Asia Pacific region as executive vice president. Lezama, a 36-year Avon veteran, has also served as president of Avon Mexico and president of Avon Venezuela.
As Lezama moves, Latin America will be divided into two operating units.
Pablo Daly, president of Avon Argentina, has been promoted to senior vice president of Latin America-South. He will add Brazil, Chile, Peru and Bolivia to his existing responsibilities for Argentina, Paraguay and Uruguay. Daly, with Avon for 22 years, has also held merchandising, sales promotion and marketing positions.
Walter Biel, president of Avon Mexico, has been promoted to senior vice president of Latin America-North — which includes Mexico, Costa Rica, Venezuela, Colombia, Ecuador and the Dominican Republic. Biel, a 21-year Avon employee, has also been director of sales for Latin America and president of Avon Germany and Austria.
Bob Toth, president of Avon Eastern Europe, has been named senior vice president for Europe, the Mideast and Africa. Toth will oversee all European markets and will direct Avon’s expansion in the Mideast and Africa. Toth, with Avon for 21 years, has been general manager of Avon Poland and has helped expand operations in central and Eastern Europe and Russia.
Avon also announced today that Ferreira has been named to Avon’s board of directors, increasing the board to 11 members.

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