Byline: Julie Naughton

NEW YORK — Anti-aging has been a buzzword in skin care for years.
Now, salon owner Stephen Knoll has adopted the concept and is extending his hair care range with an anti-aging product. Knoll will add Maidenhair Anti-Aging Shampoo to his seven-stockkeeping-unit hair care collection in April 2000. An eight-oz. bottle will retail for $16.50.
Knoll maintains that the anti-aging concept is a natural for hair. “Your hair is every bit as vulnerable to time and the environment as your skin is, and I wanted to formulate something that would combat those effects,” he explained.
The shampoo is formulated with herbs, including maidenhair, the Chinese herb ho-shou-wu, chamomile, lavender and grapefruit.
While Knoll is certainly not the only salon professional to have explored the antioxidant concept for hair — a number of professional-only brands, including Aveda, Revlon Professional, Sebastian, Senscience and Redken, have long used antioxidants in their hair care lines — Knoll is using it as the main focus of his marketing campaign. In fact, he is one of the few salon owners actively pushing the concept outside of the salon arena. That’s because while Knoll will sell the shampoo in his salon, one of his major goals these days is finding new non-salon retailing opportunities for his products.
Knoll has sold his lineup in his Madison Avenue salon for two years and in an additional 25 specialty store and upscale pharmacy doors — including Sephora, Zitomer and Fred Segal — for 1 1/2 years, but is paying special attention these days to Internet selling. Knoll began selling his original seven products on this fall and is set to roll out on and next month.

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