LOUIS FERAUD COUTURE BUSINESS ACQUIRED BY DUTCH FIRM SECON
Byline: Katherine Weisman
PARIS — Couture house Louis Feraud said Thursday that the Dutch apparel group Secon has acquired the couture business for an undisclosed sum.
The house also noted that couture artistic director Kiki Feraud was stepping down. She has been designing the couture collections for four years, taking over from her father and house founder Louis Feraud.
This purchase follows Secon’s 1997 acquisition of Feraud’s ready-to-wear activities. At the time, Secon bought the insolvent Fink Group of Darmstadt, Germany, which held the license for the Feraud signature collection and the Contraire Louis Feraud bridge line. Secon also took 50 percent of Feraud & Cie. from the Fink family.
This firm, founded by Lilo Fink and Louis Feraud in 1979, controls the licensing rights to the Feraud name. The signature and bridge ready-to-wear lines are designed by an in-house team that will remain in place, said Elisabeth Baur, managing director of Secon-owned Louis Feraud International here.
However, the house could not say if it would stage a couture show in January since a successor to Kiki Feraud has not yet been named, according to Baur.
Feraud got started in fashion in 1950 when he opened a boutique with his wife Zizi in Cannes and dressed the likes of Brigitte Bardot. Feraud presented his first couture show in 1958 after having moved his company to Rue du Faubourg St. Honore. Feraud launched ready-to- wear in 1960 and shortly thereafter formed the partnership with Fink.