DONNA DOES BED, BATH
NEW YORK — After a two-year search, Donna Karan International has entered into a licensing deal with CSB Home Fashions, a wholly owned subsidiary of C.S. Brooks Inc., to produce bed and bath lines for Donna Karan New York and DKNY.
CSB Home Fashions has the worldwide rights — excluding Japan — to manufacture and distribute sheets, bedding accessories, blankets and towels for the designer. The offerings will be launched at retail for spring 2001, said John Idol, chief executive officer of Karan International. An in-house advertising campaign is being developed for the launch.
“A home collection has always been on our creative agenda,” said Donna Karan, chief designer and chairman. “Our philosophy has never been just about clothes. It is about a lifestyle, from beginning to end.”
CSB, a Greenwich, Conn., company, will set up a separate division to manage these businesses.
Executives at Karan International spent two years looking for “the right partner,” said Idol, and they liked CSB’s entrepreneurial management style and its worldwide sourcing capabilities. China, Italy, India and South America are among the places where goods will be sourced, Idol said.
The Donna Karan New York collection will be made from a variety of luxury fabrics including linen, silk, cashmere and cotton.
Made primarily of cottons and wools, the DKNY collection will be more widely available, he added. Both collections will be offered at the designer’s freestanding stores.