ALFARO, GILMAR TO LAUNCH LINE IN ‘GOLD RANGE’

NEW YORK — Meet Vic.
That’s the name of the newest project of Victor Alfaro and his Italian joint-venture partner, Gilmar Group — a secondary line that will make its debut for fall 2000 retailing.
Labeled Vic. by Victor Alfaro, the new line of designer sportswear is slated to retail for about 40 percent less than Alfaro’s signature collection, putting it in the fast-growing price tier colloquially known as “the gold range.”
“It immediately should have a larger distribution than collection,” Alfaro said in a telephone interview Monday from Cattolica, Italy, where Gilmar is based and where Vic. will be produced. “There was a need for it.”
Alfaro estimated that in Europe, for example, there are roughly twice as many stores that would be able to carry the Vic. label as could handle his signature line. Prices for Alfaro’s fall 1999 collection range from $200 to $500 for pants, $1,000 to $1,500 for jackets and $800 and up for dresses; special evening styles run to $4,000. Prices for the Vic. line are still being set.
“The Vic. line will be a little bit more on the fashion side and forward,” Alfaro said. “It’s still a designer collection. It’s just another one of my personalities.”
Alfaro said the Vic. collection was slated to open for sales in mid-January in Dusseldorf, London, Milan, New York and Osaka, Japan. However, it will not make its debut on the runway. Alfaro plans to unveil his signature collection during New York fashion week, Feb. 3-11. A showroom presentation is being planned for the secondary line for the end of January.
Alfaro’s signature collection is sold to about 80 accounts worldwide.

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