HEARST EXPANDS DEAL WITH BLUEFLY: Bluefly Inc., the Internet retailer that sells off-price designer fashions, has teamed with Hearst’s Esquire and Marie Claire magazines to supply exclusive content on trends for Bluefly. Merchandising editors from each magazine will create original content for Bluefly on a monthly basis, beginning next spring. In August, Bluefly announced a similar agreement with Harper’s Bazaar.
FLUTIE BRANCHES OUT: Michael Flutie, owner of Company Management, a New York modeling agency, has launched a boutique public relations firm, specializing in fashion and entertainment. Already on board are Make Up For Ever and Simplicity, a New York lifestyle magazine and Web site that launches in March.
Flutie Media will also handle p.r. for models James King and Frankie Rayder, as well as Laura Prepon of “That 70s Show.”
STELLA DOES REDOUTE: Chloe is the guest design house in the spring-summer 2000 La Redoute catalog. The clothes, designed by Stella McCartney, include a blue pantsuit for $260, a blue and beige printed dress with ruffled hemline and sleeves for $165 and a sleeveless shell and long-sleeved sweater in three colors for $58 and $75, respectively.
“I think the Chloe name attracts a lot of young girls who cannot afford the couture line,” said Ralph Toledano, president of Chloe. “Participating in La Redoute make the clothes accessible and it also creates brand awareness.”
Other designer labels in this season’s catalog include Isabel Marant, Pascal Humbert, Laetitia Ivanez for Les Prairies de Paris, Stella Cadente and Bali Barret.
La Redoute, the number one mail order company in France, launched an American version of its catalog last April.
FUTURE FASHION: DuPont Lycra, which sponsored the fashion book “Millennium Mode,” will host a virtual exhibit on its Web site, Lycra.com, beginning Wednesday. The book’s contents — essays and photographs by 40 designers — will be featured.
HADDON’S NEW GIG: Dayle Haddon will contribute pieces on beauty, health and well-being to the “CBS Early Show.” Her weekly segments begin Jan. 17.
MASTHEAD MOVES: Deda Coben, special projects editor at Vogue, has joined Harper’s Bazaar as West Coast editor. She had been with Vogue since 1995 as fashion market editor and Los Angeles editor. She will be based in HB’s West Coast office, located in L.A., beginning Jan. 10.
Coben was succeeded at Vogue by Jill Demling, an executive assistant to Anna Wintour.
At Marie Claire, Jennifer Hung has been named shopping fashion editor. She had been in the p.r. department of Celine. Amanda Ross was promoted from senior fashion market editor to market director.
Anthony Jazzar, creative director of Marie Claire, who launched the magazine in the U.S., will join House & Garden as art director on Jan. 10. He succeeds Diana LaGuardia, who has joined Gourmet as art director. LaGuardia succeeds Felicity Keane, who left the magazine.
Patricia Reynoso, associate beauty editor of W, has been named senior beauty editor. Rachel Marlowe, assistant beauty editor, succeeds Reynoso as associate beauty editor. Both report to Ann Marie Gardner, beauty director.
P.R. SHIFTS: Mistrella Egan, an account supervisor with LaForce & Stevens, has joined Conde Nast as director of public relations for Women’s Sports & Fitness, which has expanded its frequency to 10 times a year from six. She had handled WS&F and the business side of GQ while at LaForce & Stevens.