BLOOMINGDALE’S BENEFIT AIDS CANCER RESEARCH

NEW YORK — With models, deejays and designers on its fourth floor, Bloomingdale’s set the mood for a special private shopping night last week to benefit cancer research.
Among the guests were NBC anchor Katie Couric and designers Yigal Azrouel and Victor Alfaro. A portion of sales during the evening benefited the National Colorectal Cancer Research Alliance [NCCRA]. Bloom-
ingdale’s is a corporate partner of the NCCRA, founded this spring by Couric, Lilly Tartikoff and the Entertainment Industry Foundation to raise funds for colon cancer research. Couric’s husband, Jay Monahan, died of the disease last year.
“I am so thrilled that Bloomingdale’s decided to support this,” Couric said. “People are still pretty ignorant about how widespread colon cancer is. They think women don’t get it and young people don’t get it, and that is not true. We are trying to really make this issue a part of people’s mind-sets.”
Fashion events are being held this month at several Bloomingdale’s locations to benefit the alliance. Each time shoppers use their Bloomingdale’s charge card between Sept. 9 and Oct. 2, Bloomingdale’s donates 10 percent of the sale to the NCCRA. Bloomingdale’s has also created a pin/pendant called the Caring Star, which is being sold for $12. All of those proceeds will go to the NCCRA.
In addition to its initiatives to help fight colon cancer, Bloomingdale’s will, during October — Breast Cancer Awareness Month — hold fashion shows, cocktail parties, benefits and seminars and offer special products, among other activities, to raise money to combat breast cancer and increase awareness of the disease.
For example, the flagship on 59th Street will sell a Clinique special gift bag for $7.50, with all proceeds going to breast cancer initiatives. The Bergen County, N.J., store is scheduled to host a breast cancer prevention/awareness presentation in its intimate apparel department Oct. 2, and the Stanford, Calif., branch is hosting a shopping benefit with six organizations supporting cancer research, education, and treatment.