LVMH PLANNING VUITTON MADISON AVE. FLAGSHIP
NEW YORK — A 15,000-square-foot, two-level Louis Vuitton flagship will soon make its debut at 598 Madison Avenue, on the corner of 57th Street here.
The boutique, carrying the luxury brand’s complete range of leather goods, ready-to-wear and shoes for women and men, was among several topics involving East 57th Street that were detailed by LVMH Moet Hennessy Louis Vuitton Tuesday.
The new boutique will replace the 3,500-square-foot Louis Vuitton store at 49 East 57th Street, which has operated at that location since 1981. A target opening date has not been set.
The new Vuitton flagship will be in a 16-story building adjacent to LVMH’s new 23-story glass tower now nearing completion at 19 East 57th Street.
Originally, the flagship was slated to occupy the first two floors of the tower.
That space will now house a 10,000-square-foot Christian Dior boutique, which is relocating from 703 Fifth Avenue. The new two-story Dior boutique, designed by Peter Marino, is slated to open Dec. 8.
LVMH said it recently signed a long-term lease for 598 Madison Avenue, giving it an optimum corner location for Louis Vuitton. An LVMH spokeswoman said LVMH offices will occupy the other floors.
The new tower, designed by architect Christian de Portzamparc and owned by LVMH, houses the North American offices of Christian Dior Perfumes, Celine, Guerlain, Loewe, Louis Vuitton and LVMH. It will officially open Dec. 8.
The final plans for the site end a tumultuous few years for LVMH as it sought a new U.S. headquarters.
Real estate broker Robert Siegel had effectively stalled construction of the new tower for 10 months when he filed a lawsuit in December 1996 against Vuitton and its 1896 Corp. subsidiary, alleging fraud, mismanagement, cost overruns and a coverup. Ultimately, Siegel was bought out by Vuitton.