CHARTBUSTER: Abercrombie & Fitch is not only one of the hottest retailers around, it’s also making the music charts. The retailer got a big — and completely unsolicited — plug in a new song that just hit number 3 in Billboard’s Hot 100. “Summer Girls,” performed by LFO, contains the refrain, “I like girls who wear Abercrombie & Fitch…Take it if I had one wish…”
A&F couldn’t be more pleased. “It’s hitting the charts for back-to-school, and we commend them for their timing,” said an A&F spokesman. “But we had nothing to do with it. We sent them some clothes after the fact.”
A NEW LEGEND: No, you won’t be seeing legendary celebs wrapped in their minks, but Laspata/DeCaro is bringing American Legend Mink back into the advertising fold. In its fall campaign, breaking in October, model Carmen Kass is featured in playful poses wearing mink. In one, she’s barbecuing in a black sequined bikini and mink coat; in another, she’s playing tennis in a mink skirt. “People have made up their minds how they feel about fur. We’re not trying to convert anyone. We decided to take a complete fashion route. We want to bring in a new, young customer,” said Rocco Laspata, who shot the campaign. American Legend Mink, which tags the furrier J. Mendel, will spend $2 million this fall, with ads slated for Vogue, Harper’s Bazaar, Elle, W, Vanity Fair, Wallpaper and Surface.
SAVE THE MALES: A male-bashing ad campaign by Kookai is practically a rite of fall in France, and the company recently unveiled three new visuals. “In the past, the Kookai ads had dominated men, but this year, girl power is finished and for the first time, they need the men and are rescuing them,” explained Fabienne Dexidour at the CLM/BBDO agency in Paris.
In one visual, a lilliputian man is scraped from dirty fingernails. In another, a little man is tangled in hair being pulled from a shower drain, and a third shows another poor soul being fried on a halogen lamp.
The campaign, which was photographed by Robert Wyatt and is targeted at 18-to-30-year-olds, broke in magazines this month in 50 countries, including major markets in Europe and Asia. A Europe-wide outdoor advertising campaign breaks Sept. 27. The company declined to disclose its budget. “It’s not very big; that’s why we’re forced to be extremely creative,” said Dexidour.
YULE NEWS: Officials of The Christmas Channel, a $15 million Internet venture for year-round, around-the-clock sales of gift assortments for a variety of holidays, said the site would go live today, in English and Chinese. The channel targets middle-income ethnic markets and will offer 8,000 items, including DVDs, sporting goods, sessions at tanning salons, travel packages, decorative home accessories and fashion items in a computer line with Designeroutlet.com. The site address is thechristmaschannel.com.
EN VOGUE: Vogue en Espanol, a Spanish-language edition, will launch with an October issue. The magazine will be distributed on newsstands Sept. 15 in the U.S. and in 19 Spanish-speaking countries in Latin America. The magazine is a joint venture between Conde Nast Publications and Miami-based Ideas Publishing Group.
The October issue features Carolyn Murphy on the cover. It will be published monthly, with an initial distribution of 182,500. Charter advertisers include Gucci, Chanel, Cartier, Givenchy and Dolce & Gabbana.
GET NERVOUS: Fidget, a glossy new bimonthly, vows that it will not show fashions in a studio or on a field. To wit, the 120-page debut November-December issue has a layout that shows pants and shirts worn by, well, buildings.
The magazine is being published by New York photography agent Russell Miller, who said the title will cover fashion, music, global culture, lifestyle, art and design.
An initial press run of 10,000 is planned. The cover price for the debut issue is $4. Subsequent issues will be $5. Miller said Fidget plans to focus on emerging talents. Designers featured in the debut issue include Costume National, Martin Margiela and ORFI. The magazine is planning a launch party Oct. 20 at Henri Bendel.