SEPHORA SET TO OPEN IN JAPAN IN NOVEMBER

Byline: Koji Hirano

TOKYO — French perfumery chain Sephora has announced that its first store in Japan will open on Nov. 28. The shop will be located in Ginza, the upscale shopping area here.
The retailer plans to open five shops in Japan by April 2000 and 40 shops within five years, according to a spokes-man.
“We bring excitement in shopping to Japanese consumers,” said Hideyuki Shiraishi, president of Sephora America Asia Pacific Japan KK. “In order to let the consumers know much more about Sephora we made the right decision on the location and excellent interior design.”
The three-story, 11,500-square-foot store will be located near Tiffany, Chanel, Cartier, The Body Shop, Mikimoto and major department stores such as Mitsukoshi and Matsuzakaya. In July, Boots, a rival beauty chain that is based in the U.K., opened a 3,550-square-foot store in Omote-Sando in Tokyo. Boots plans to open three more shops by next spring.