HER GAME 2: AN ALL-STAR GALA

Byline: Rosemary Feitelberg

NEW YORK — To launch its consumer catalog, Her Game 2 staged a fashion show Tuesday night at the All-Star Cafe here that attracted 500 people and raised $80,000 for charity.
The evening’s beneficiary was The Cambyland Foundation, a charity founded by Marcus Camby of the New York Knicks, who served as host. In addition to Her Game 2, companies such as Nike, Hush Puppies Eyewear, Tommy Hilfiger Children’s and Slam magazine donated money for the foundation.
Deborah Williams, president and founder of Her Game 2, orchestrated the event. Williams is founder and former president of Behind the Bench, the National Basketball Association’s players’ wives association. On hand was her husband, Herb, who was released earlier that day by the New York Knicks. At 41, he is the oldest player in the NBA and a cult hero at Madison Square Garden.
The fashion show also attracted Charlie Ward and Allen Houston of the Knicks and Kym Hampton, formerly of the New York Liberty of the WNBA; musicians Busta Rhymes, Allure and “Pras” of the Fugees; model Tyson Beckford; Miss Universe, Mpule Kwelagobe, and Miss USA, Kimberly Ann Pressler.
A long hooded zip-front jacket, cargo shorts, tanks, shiny tank dresses and a silver warmup suit were among the styles in the fashion show. Models hit the catwalk wearing some of the 12 outfits in the catalog, which ships to 15,000 consumers next month. There will be individual catalogs for fall, holiday, spring and summer.
Saskia Webber, the backup goalie for last summer’s Women’s World Cup soccer champions, modeled in the show. Webber, who endorses Her Game 2, appears on the cover of the fall catalog.
Prior to the show, Hampton, a plus-size model who recently retired from the WNBA, and who appeared in Lane Bryant’s ad campaign last fall, said she plans to continue modeling.
Williams said she decided to go into the mail-order business after receiving numerous requests from consumers.
Designed to show how Her Game 2 apparel is more of a lifestyle brand than a performance-oriented one, the catalog depicts women relaxing rather than indulging in athletics. First-year projected retail volume for catalog sales is $1 million, Williams said.
Consumers can also buy Her Game 2 apparel on Hooplife.com, a web site devoted to basketball. Williams said she is currently negotiating with a major retailer to set up a link to sell Her Game 2 through its site.
Her Game 2 will continue to be distributed at retail. Next month the line will be available at the NBA’s Fifth Avenue flagship for the first time.

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