Byline: Holly Haber
DALLAS — Sparkling and embroidered silk bags and shawls are the specialty at Karma Corp., a year-old maker of accessories imported from India.
The looks have been so well received by specialty stores that Karma is expecting to double sales its second year to $1 million.
“The scarves are very pretty,” commented Melissa Geiser, fine accessories buyer at Stanley Korshak, one of its 75 accounts.
Iridescent silk taffeta, gold metallic silk tissue and pashmina are some of the fabrics employed by Karma, which is represented here by Carol Quist.
“We like silk fabric, and we know sources in India, where we are from,” explained Aseem Khera, who owns the firm with his wife, Selina. Khera formerly headed a private label clothing manufacturer, but said it was time for him to start a business of his own. Selina Khera is designer. The firm is based in West Windsor, N.J., where everything is in stock.
Karma’s handbags are simple styles spiffed up with embroidery and beading, such as a pewter shantung evening tote embroidered in a diamond pattern in taupe and gray and dotted with silver metallic sequins. The company also is into pashmina, one of the hottest accessories categories of the moment, with a selection of evening totes and clutches that have been bestsellers, including a gray number with mauve and red embroidery. Silk bags wholesale for $40 to $60 while the pashmina go for $50 to $80.
Among Karma’s scarves is a white silk organza wrap with vine embroidery and bugle beading edged in blue silk satin, a vine embroidered purple silk doupioni and a gold metallic silk tissue with netting and fringe. The silk scarves are priced from $40 to $80. Karma also offers a few sets of coordinating bags and scarves.
The firm also offers an array of fringed pashmina scarves, made from the ultrafine hair from the underbelly of cashmere goats. Solid hues wholesale for $149 and three-color ombre versions are $166.