Byline: Eric Wilson
Arno Ristorante, the palace of pasta for the garmento set, is also about to become its house of hotcakes, its temple of toast, its residence of Rice Krispies, if you will.
In other words, Arno’s is going a.m.
The restaurant, at 141 West 38th Street, has been the site of many a Seventh Avenue power lunch since it opened 13 years ago. Now its owners, Milan and Branko, who are generally known in the industry only by their first names, are targeting the district’s morning crowd with a breakfast service set to begin on Oct. 4.
“Because there’s been such a resurgence in this area, we really see the need for a power breakfast,” said Milan Licul, the Milan of Milan and Branko. “There’s no other place to go for breakfast.”
Occupancy rates and showroom rents have been on the rise in the past year, thanks to new companies moving into the garment district like Bates Worldwide, an advertising agency, as well as several computer and communications firms. The new customer base creates quite a business potential, Licul said.
Arno’s has renovated its lower level for group meetings as well, with jacks for instant computer and phone hookups to cater to the high tech crowd. Breakfast service is expected to run from 7 to 10 a.m. and will include a menu of grains, cereals, eggs, juices and fresh fruits.