FOGELSON EXITS REEBOK: After seven years at Reebok International, Dave Fogelson will leave today as global director of public relations. His plans were not known.
Fogelson’s responsibilities at Reebok will be shared by Nancy Moss, director of public relations, and Rose DiRico, public relations manager.
Fogelson was public relations director at Adidas from 1983 through 1989.
THE NORDICA TRACK: To build a year-round business instead of relying only on winter, Nordica — best known for its skiwear — has launched Nordica Mountain Wear.
“This is part of our plan to launch into lifestyle apparel for specialty stores instead of selling strictly to sporting goods stores,” said Sam Tilley, vice president of sales for general merchandise stores for Benetton Sportsystem, Nordica’s parent company. “Sporting goods stores have reached a plateau. That isn’t to say there won’t be any growth — it just won’t be substantial growth.”
Estimating that less than 10 percent of activewear shoppers purchase sport-specific apparel, Tilley said Nordica wanted to offer a line with broad appeal. The Mountain Wear collection consists of three groups: Nordica XO Summit, high-performance activewear and outerwear; Nordica XO Trail, sportswear-inspired activewear with some technical features, and Nordica XO Park, casual activewear.
The 16-piece Summit group retails from $84 for a fleece vest to $250 for a waterproof seam-sealed jacket. More technical than the other offerings, the Summit group is designed for skiers and climbers.
Retail prices for the 38-piece Trail group range from $34 for a short-sleeved shirt to $169 for a waterproof polyurethane jacket. These offerings feature such treatments as fabrics coated to screen the sun’s ultraviolet rays.
The retail range for the 16-piece Park group starts at $18 for a T-shirt to $79 for a canvas jacket. Shorts with a drawstring waistband, sweatshirts and cotton twill pants geared for more recreational activities are in this group.
PITCHING MOTHERS: Mothers in Motion, a Round Rock, Tex.-based company that launched its performance-oriented activewear for pregnant women, is now engaged in some unusual marketing. This year’s projected volume is $384,000, and that figure is expected to climb to $1 million next year, said Bess Hilpert, co-founder.
To reach its targeted market, Mothers in Motion provides informational fliers to health clubs that teach prenatal and postnatal exercise, as well as to hospitals and doctors’ offices. The fliers highlight the brand’s products and list the names and addresses of local retailers that carry the brand.
The company’s new special events coordinator, Kathy Misiti, is working with running specialty stores to set up a series of noncompetitive runs and walks in their cities for pregnant women. Mothers in Motion plans to support races in several major cities to benefit women’s issues such as breast cancer research, Hilpert said.
The company is also supporting Moms in Motion, a new certification program set up by Sara’s City Workout of Evanston, Ill., for aerobic instructors who teach prenatal and postnatal exercises. To familiarize instructors with the product, Mothers in Motion will give samples and sell items at the three Moms in Motion programs scheduled for this fall in Chicago, San Antonio and Philadelphia and 12 next year, said Angela Tomaso, continuing education coordinator for Sara’s City Workout. About 170 instructors will be certified this year and an additional 200 next year.
SIGNING SOSA: Montgomery Ward has signed a five-year exclusive endorsement deal with Chicago Cubs slugger Sammy Sosa.
Sosa will appear in TV, radio and print advertising and will make appearances, according to a spokesman for the Chicago-based chain. The deal also calls for Sosa’s name on various items and his input for activewear and sporting goods product development.
TOMMY BAHAMA UNVEILS SWIM: A licensed Tommy Bahama swimwear collection is slated to bow in 130 doors in November, according to Jeff Turpin, president of a newly formed firm called Coastal Apparel.
The line, which features tropical-inspired prints, will retail from $43 to $59. First-year wholesale volume should be in the $3 million to $5 million range, Turpin said.