ARNELL, HILFIGER SAID TO PART WAYS
NEW YORK — Peter Arnell has reportedly resigned the $25 million Tommy Hilfiger advertising account after 14 months. Arnell, who didn’t handle Tommy’s megabuck media budget, had created the TV, outdoor and print ads for the women’s and men’s sportswear, jeans, fragrances, accessories and home furnishings lines. He also introduced the women’s Hilfiger Collection.
Among his campaigns were those featuring the Rolling Stones, Britney Spears, Jewel and Lenny Kravitz. Arnell also did a highly publicized movie tie-in with “The Faculty.” But perhaps the most memorable Arnell/Hilfiger collaboration got the two in hot water with none other than the President of the United States. The series of ads showed imitations of The White House and a sexy model lying on a desk in the Oval Office — right about the time the Monica Lewinsky story was going full throttle. Those ads were pulled after a short run, following Clinton administration complaints.
In another development, Hilfiger recently inked a highly unusual deal for a series of television commercials to be created by VH1’s producers. And this summer, Kirshenbaum, Bond & Partners was awarded part of the Hilfiger account to alleviate Arnell’s load. Neither Arnell nor Hilfiger officials could be reached for comment.