NEW TV DRAMA TO FEATURE TOMMY HILFIGER’S APPAREL
NEW YORK — Tommy Hilfiger is expanding his involvement in the entertainment industry by teaming up with Columbia TriStar Television on a new drama entitled “Time of Your Life.”
Cast members in this “Party of Five” spinoff will wear Hilfiger’s clothing in all 13 first-season episodes. A retail tie-in will include images of the cast members in the Tommy Jeans and Tommy Juniors shops across the country. Video clips from the show will run in the departments, and the cast will make appearances in select Tommy shops. Hilfiger and Jennifer Love Hewitt, the show’s star, will appear at one of them.
“Time of Your Life,” premieres on Monday, Oct. 25, and will air on Fox at 8 p.m., prior to “Ally McBeal.” In addition to Hewitt, the cast includes Jonathan Schaech, Heather Garner, Gina Ravera, Diego Serrano and Pauley Perrette.
Hilfiger also is dressing the cast of “Now and Again,” which premieres Friday on CBS. Dennis Haysbert, Eric Close and Heather Matarazzo are among the cast members who will wear designs by Hilfiger. Hilfiger will get an on-air credit, but it won’t be a promotional relationship.