TIME AND MONEY: CONCORD WATCHES THROWS RELAUNCH PARTY, BENEFITS AMFAR

Byline: Tish Johnson

NEW YORK — Amid exotic plants, incense and candles, a showroom at Pucci International on West 18th Street was turned into a shrine to feng shui last week to celebrate the relaunch of Concord watches and benefit AmFAR.
The event, which raised $33,500, according to a spokeswoman, was hosted by actor Rupert Everett. Two dozen celebrity artifacts were auctioned, each of which symbolized the nature of time. The highest offer — $6,000 — was bid for an autographed boxing-ring bell owned by Muhammad Ali. Other items ranged from an autographed photo of Earth from astronaut Jim Lovell’s Apollo VIII space mission to a note written by Dr. Mathilde Krim that said, “every breath of life is a gift.”
“The goal of the campaign is to convey the idea that time is an important commodity, making it the new modern luxury,” said Scott Woodward, chief marketing officer at the Movado Group, makers of Concord watches.

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